New Book Release: "Metacontent: The Intellectual Substrates for Sense-Making” by Ashkan Tashvir

The antidote to social disintegration and humanity’s challenges lie upon the integrity of individuals - how we choose to BE

In partnership with others, and collaborations between, science, technology and philosophy, Ashkan is in discovery of the fundamental fragments of reality, their underlying principles and relationships, articulating and communicating complexities, and supporting others to master the art of sense-making and transformation in pursuit of well-being.

The antidote to social disintegration and humanity’s challenges lie upon the integrity of individuals - how we choose to BE

In partnership with others, and collaborations between, science, technology and philosophy, Ashkan is in discovery of the fundamental fragments of reality, their underlying principles and relationships, articulating and communicating complexities, and supporting others to master the art of sense-making and transformation in pursuit of well-being.

Philosopher and Author

Ashkan’s philosophical insights challenge us to radically question how we make sense of the world and navigate social disintegration. He empowers individuals to create their own narratives by deconstructing their understanding of themselves, the world, and existence. This enables them to choose their own paths rather than follow imposed ideologies. His body of work illuminates the shadow parts of ourselves, helping us make more effective decisions and fulfil our intentions.

Creator of the Being Framework

Ashkan’s body of work extends to a wide range of domains and industries. One area that has attracted significant attention is understanding what drives human decisions and behaviour at a deeper level, which in turn impacts our performance, effectiveness, and leadership. This line of enquiry resulted in his creation of the Being Framework, which has now been adopted by people in 53 countries, where Ashkan offers a structured approach to personal and professional development, guiding individuals towards their full potential.

Parallel Entrepreneur, Technologist and Investor

Ashkan believes in bringing deep and critical thinking to address real-world issues rather than purely intellectualising them. He sees entrepreneurship as a central path to achieve this. Through his venture building firm, Engenesis Ventures, he educates, invests in and builds companies, and manages a portfolio of growing startups. He is also extending his body of work to practical applications in the economy.

human being book

Ashkan' latest book release: Metacontent

In "Metacontent: The Intellectual Substrates for Sense-Making," Ashkan Tashvir embarks on an insightful journey to explore the intricate aspects of sense-making, which is how we interpret complex information and experiences to create meaning and navigate the world. Overlooking this can lead to misunderstandings, suboptimal decisions, decision paralysis and missed opportunities, potentially affecting your fulfilment and effectiveness in your life.
LEARN MORE ABOUT THE METACONTENT BOOK

Hear from CEOs, managers, industry leaders who are adopting
Ashkan’s body of work

Hear from CEOs, managers, industry leaders who are adopting
Ashkan’s body of work

Greg Aldridge

Greg Aldridge

CEO, EveryMan Australia

Bonnie Henare

Principal Consultant & Coach

John Williams

Leadership Coach

Caroline New

Leadership Coach

Joe Ernst

Joe Ernst

Chief Operations Officer, Clipex

Catherine Kumar

Leadership and Communication Trainer

Isn't it time to navigate away from primordial hedonistic motivations to a more inclusive sense of future and community? To transcend ourselves and the present, daring to live a life of service, adventure, and transformation, and moving away from plastic passive conformity.

Isn't it time to navigate away from primordial hedonistic motivations to a more inclusive sense of future and community? To transcend ourselves and the present, daring to live a life of service, adventure, and transformation, and moving away from plastic passive conformity.

Media and Content with Ashkan

Interviews with Ashkan

Video Series

Books by Ashkan

human being book

METACONTENT: The intellectual substrates for sense-making

In "Metacontent: The Intellectual Substrates for Sense-Making," Ashkan Tashvir embarks on an insightful journey to explore the intricate aspects of sense-making, which is how we interpret complex information and experiences to create meaning and navigate the world. Overlooking this can lead to misunderstandings, suboptimal decisions, decision paralysis and missed opportunities, potentially affecting your fulfilment and effectiveness in your life.
LEARN MORE ABOUT THE METACONTENT BOOK
Future of Business and Finance book

Featured in the Springer “Future of Business and Finance” series

Ashkan has been featured among the international and interdisciplinary team of authors at the Springer "Future of Business and Finance" series by the editors of the Three Pillars Model.

In this chapter, Ashkan contextualises how the Being Framework guides individuals, particularly leaders, and then the teams that surround them to transform who and how they are Being to consequently impact the decisions they make and behaviours they carry out that bring about wide-scale transformation in their organisations.

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human being book

Human Being

Audiobook available

In HUMAN BEING – illuminating the reality beneath the facade, Ashkan Tashvir adopts an ontological ('let's get real') approach to understanding human beings – ourselves and others. Whether you are building your career, a startup, a family, a relationship or an organisation, how you and the people around you are BEING matters. Discover how to see through your and others’ Being by decoding the fundamental qualities that influence our behaviours and decisions and drive our results.
LEARN MORE ABOUT THE HUMAN BEING BOOK
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BEING

In his book, BEING, Ashkan walks you through these qualities, mapping out how and why each plays a critical role in an individual’s performance, effectiveness, influence and leadership. The book also explores the practical tools he designed: the Being Framework™, incorporating the Being Profile® assessment tool and Transformation Methodology™, which are used by professional coaches, executives and leaders throughout the world in their organisations and lives.

As featured in
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BECOMING, The Emergence of Being

BECOMING – The Emergence of Being follows the unravelling of Yoren Healy's seemingly brilliant life. Beneath this lies a profound and relatable struggle—a battle with feelings of being lost and unfulfilled, despite the trappings of success. As he embarks on a journey of exploration with the support of his coach, you’ll discover the reasons behind his unfulfillment, from his upbringing and family heritage to his perception of societal expectations and how he relates to the world, others and himself. By following Yoren's captivating story, through both the light and shadow sides of himself, you'll experience a fresh perspective grounded in Ashkan’s body of work.

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Content by Ashkan

Follow Ashkan on the Engenesis Platform on topics about:

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An introduction to the Being Framework. Fueled by frustration and anger transformed into clarity and determination, Ashkan Tashvir, CEO and founder of Engenesis and the Being Profile®, formulated the first-ever framework for how humans 'ARE BEING' in the world, the Being Framework™. The Being Framework™ comprehensively lays out a methodical approach to understanding and then enhancing and transforming human performance, effectiveness, leadership and well-being. Based on years of multi...
11878 VIEWS
Jul 26, 202115 min read 19 likes
An introduction to the Being Framework. Fueled by frustration and anger transformed into clarity and determination, Ashkan Tashvir, CEO and founder of Engenesis and the Being Profile®, formulated the first-ever framework for how humans 'ARE BEING' in the world, the Being Framework™. The Being Framework™ comprehensively lays out a methodical approach to understanding and then enhancing and transforming human performance, effectiveness, leadership and well-being. Based on years of multi...
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To date, there have been four stages of the economy, dating back to the time when we lived in caves and relied on nature for all our resources. We are now living in the fourth stage – the digital era – and we have access to almost anything we desire, no matter where we are 24/7. Although we are still digesting the fourth stage of the economy, we are already heading towards the next. The ‘Fifth Wave' of the economy, which is what I call the next stage, is creating a groundswell movement in ...
3982 VIEWS
Sep 30, 202115 min read 9 likes
To date, there have been four stages of the economy, dating back to the time when we lived in caves and relied on nature for all our resources. We are now living in the fourth stage – the digital era – and we have access to almost anything we desire, no matter where we are 24/7. Although we are still digesting the fourth stage of the economy, we are already heading towards the next. The ‘Fifth Wave' of the economy, which is what I call the next stage, is creating a groundswell movement in ...
view
As human beings, our Moods are the first layer through which we project who we are to the world. In this article, I explain how our Moods, particularly vulnerability, anxiety, fear and care, are profoundly connected to the way we participate in life, individually and collectively. It also explains why the highest achieving leaders in the world are willing to be misunderstood and even judged for sticking to their guns and being true to themselves and their vision.
6218 VIEWS
Nov 08, 202120 min read 9 likes
As human beings, our Moods are the first layer through which we project who we are to the world. In this article, I explain how our Moods, particularly vulnerability, anxiety, fear and care, are profoundly connected to the way we participate in life, individually and collectively. It also explains why the highest achieving leaders in the world are willing to be misunderstood and even judged for sticking to their guns and being true to themselves and their vision.
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My Companies

Together with his team at Engenesis, Ashkan is building an entire ecosystem of people, resources, products and tools that supports transformation in the world from an individual to organisational level. Below is a summary of areas that the ecosystem fosters.
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